Cookie Policy

1. Introduction

This Cookie Policy explains how Zile Media Private Limited (“Zile Media”, “we”, “our”, or “us”) uses cookies and similar tracking technologies on our website, https://www.zilemedia.com (the “Website”).

We use cookies and similar technologies to ensure the proper functioning of our Website, understand visitor behaviour, analyse website traffic, measure advertising performance, and improve the overall user experience.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, store, and process personal information.

We aim to comply with applicable privacy and electronic communications requirements, including the European Union General Data Protection Regulation (EU GDPR) and applicable national laws implementing the ePrivacy Directive, where applicable.

2. What Are Cookies?

Cookies are small text files that websites store on your computer, mobile phone, tablet, or other internet-connected device when you visit a website.

Cookies help websites recognise your device, remember certain preferences, understand how visitors interact with website content, and improve website functionality.

In addition to cookies, we may use similar technologies, including:

• Tracking pixels and web beacons.
• JavaScript tags and scripts.
• Browser storage technologies.
• Session recording and website analytics technologies.

These technologies may collect information about your device, browsing activity, website interactions, and preferences.

3. Types of Cookies We Use

We may use the following categories of cookies and similar technologies on our Website.

3.1 Strictly Necessary Cookies

These cookies are essential for the proper functioning, security, and basic operation of our Website.

They may be used to:

• Maintain website functionality.
• Support security and protect against malicious activity.
• Remember your cookie consent preferences.
• Enable essential website features.
• Support basic technical operations.

Strictly necessary cookies do not require consent where they are genuinely necessary to provide a service explicitly requested by the visitor or to transmit a communication.

You cannot disable these cookies through our cookie preference settings because doing so may affect the basic operation of the Website.

3.2 Analytics and Performance Cookies

These cookies and similar technologies help us understand how visitors interact with our Website.

We use this information to:

• Measure website traffic.
• Understand which pages visitors access.
• Analyse visitor navigation and interaction patterns.
• Identify technical issues.
• Evaluate website performance.
• Improve our Website’s design, content, and functionality.

We may use Google Analytics 4 and Microsoft Clarity for these purposes.

These technologies may collect information such as browser details, device information, IP-related information, page visits, clicks, scrolling activity, and interaction patterns.

We activate non-essential analytics technologies only after obtaining consent where required by applicable law.

3.3 Advertising and Marketing Cookies

Advertising cookies and similar tracking technologies help us measure advertising campaigns and understand how visitors interact with our Website after viewing or engaging with advertisements.

We may use these technologies to:

• Measure the effectiveness of advertising campaigns.
• Track conversions resulting from advertisements.
• Understand interactions with our marketing campaigns.
• Measure campaign performance across platforms.
• Support relevant advertising and audience measurement.

We may use Meta Pixel and Google Ads Conversion Tracking for these purposes.

These technologies may collect online identifiers, device information, browsing activity, and interactions with our Website.

Advertising and marketing technologies are activated only after the visitor provides the required consent.

4. Third-Party Cookies and Technologies

We use third-party services that may place cookies or use similar tracking technologies on your device.

The following services are currently used or intended for use on our Website:

4.1 Google Analytics 4 (GA4)

Provider: Google LLC / Google Ireland Limited, depending on the applicable service arrangement.

Purpose: Website traffic analysis, visitor behaviour measurement, and performance reporting.

Google Analytics may collect information about page views, device details, browser information, traffic sources, and Website interactions.

More information: https://policies.google.com/privacy

4.2 Google Tag Manager

Provider: Google LLC.

Purpose: Managing and deploying tracking tags and scripts used on our Website.

Google Tag Manager is primarily a tag management system. The tags deployed through it may use cookies or similar technologies depending on the services configured.

More information: https://policies.google.com/privacy

4.3 Meta Pixel

Provider: Meta Platforms, Inc.

Purpose: Measuring advertising performance, tracking relevant Website interactions, and evaluating conversions resulting from Meta advertising campaigns.

Meta Pixel may collect information about Website visits, page interactions, browser information, and online identifiers.

More information: https://www.facebook.com/privacy/policy/

4.4 Google Ads Conversion Tracking

Provider: Google LLC.

Purpose: Measuring conversions and evaluating the effectiveness of Google advertising campaigns.

This technology may collect information about interactions with our Website and advertising-related activities.

More information: https://policies.google.com/privacy

4.5 Microsoft Clarity

Provider: Microsoft Corporation.

Purpose: Understanding how visitors interact with our Website through behavioural analytics, heatmaps, and session recordings where enabled.

Microsoft Clarity may collect information about mouse movements, clicks, scrolling activity, browser details, device information, and Website navigation.

More information: https://privacy.microsoft.com/en-us/privacystatement

We aim to configure these services to avoid collecting unnecessary personal or sensitive information through session recordings and other tracking features.

Third-party providers may process collected information in accordance with their own privacy policies and applicable data protection requirements.

5. How Long Do Cookies Remain on Your Device?

Cookies may be classified according to how long they remain stored on your device.

5.1 Session Cookies

Session cookies are temporary cookies that generally remain on your device while your browser session is active.

They are normally deleted when you close your browser.

5.2 Persistent Cookies

Persistent cookies remain stored on your device for a specified period or until you manually delete them.

They may be used to remember preferences, maintain consent records, and support analytics or advertising functions.

The actual duration of cookies depends on the service provider, cookie configuration, and Website settings.

We periodically review the cookies and similar technologies used on our Website.

A detailed cookie inventory, including specific cookie names, providers, purposes, and expiration periods, may be provided through our cookie preference interface where supported.

6. Your Cookie Consent and Choices

We respect your right to control how cookies and similar technologies are used on your device.

When you first visit our Website, you may be presented with a cookie consent banner offering options to:

• Accept All: Allow all categories of cookies and tracking technologies covered by the consent request.
• Reject All: Reject non-essential cookies and tracking technologies.
• Manage Preferences: Choose which non-essential cookie categories you wish to allow, where this option is provided.

Strictly necessary cookies may remain active because they are required for essential Website functionality.

We do not intend to activate non-essential cookies before obtaining the consent required by applicable law.

Your refusal to accept optional cookies will not prevent you from accessing the essential features of our Website.

7. Withdrawing or Changing Your Cookie Consent

You may withdraw or change your cookie consent at any time.

You can do this through the cookie settings or preference-management option available on our Website.

When you withdraw consent, we will take appropriate steps to stop future use of the relevant non-essential cookies and tracking technologies.

Please note that withdrawing consent does not automatically delete cookies already stored on your device. You may need to clear those cookies through your browser settings.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

8. How to Manage Cookies Through Your Browser

Most internet browsers allow users to manage cookies through their settings.

Depending on your browser, you may be able to:

• View stored cookies.
• Delete existing cookies.
• Block certain cookies.
• Block all third-party cookies.
• Configure notifications when cookies are placed.
• Automatically delete cookies when closing your browser.

Please note that blocking certain cookies may affect Website functionality and your browsing experience.

You can find cookie-management instructions through the support pages of your browser provider.

9. Processing of Personal Information Through Cookies

Some cookies and tracking technologies may collect information that qualifies as personal data under applicable data protection laws.

Where we process personal data through cookies and similar technologies, such processing will be handled in accordance with our Privacy Policy and applicable legal requirements.

Depending on the technology and purpose, information collected may include:

• IP addresses and online identifiers.
• Browser and device information.
• Website navigation and interaction data.
• Advertising and conversion information.
• Approximate geographical information.
• User preferences and consent choices.

Where required, we obtain consent before accessing information stored on your device or using non-essential tracking technologies.

For further information about how we process personal information, please refer to our Privacy Policy.

10. International Data Transfers

Zile Media is registered in India, and our Website is hosted on servers located in the United States.

Some third-party providers, including Google, Meta, and Microsoft, may process or store information in different countries.

As a result, information collected through cookies and similar technologies may be transferred to and processed outside your country of residence, including in India and the United States.

Where required by applicable data protection laws, we will take appropriate measures to ensure that international transfers are carried out in accordance with applicable legal requirements.

11. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or are otherwise protected by the GDPR, you may have certain rights concerning your personal data, subject to applicable legal conditions.

These rights may include:

• The right to access your personal data.
• The right to request correction of inaccurate personal data.
• The right to request erasure of personal data.
• The right to restrict certain processing activities.
• The right to object to certain processing activities.
• The right to data portability, where applicable.
• The right to withdraw consent at any time where processing is based on consent.
• The right to lodge a complaint with your relevant data protection supervisory authority.

To exercise your applicable rights, you may contact us using the details provided below.

12. Children’s Privacy

Our Website is primarily intended for businesses, professionals, and individuals seeking digital marketing and related services.

We do not intentionally use cookies or tracking technologies to target children.

Where applicable, we will comply with relevant legal requirements concerning children’s personal data and online tracking.

13. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our Website, tracking technologies, third-party services, business operations, or applicable legal requirements.

Any updated version will be published on this page with a revised “Last Updated” date.

We encourage visitors to review this policy periodically.

14. Contact Information

If you have any questions or concerns regarding our use of cookies, tracking technologies, or this Cookie Policy, you may contact us at:

Company: Zile Media Private Limited

Address: Jhajjar, Haryana, India

Email: support@zilemedia.com

Website: https://www.zilemedia.com

For further information about how we collect, use, and protect personal information, please review our Privacy Policy.